There are many ways to create videos. You can buy software, download an application or use web platforms. Many people choose the latter option because they are accessible from anywhere, usually user-friendly, and always maintain access to the most up-to-date features. However, when evaluating different online options, it's easy to confuse "video platforms" with "visual communication platforms" when in reality, they are two very different things.


Here's what you need to know to choose the right tool for your needs:

Difference 1

A video platform is a single-purpose tool. A visual communication platform satisfies multiple needs.

A video platform is built for one thing: creating videos. 

On the contrary, a visual communication platform is a one-stop shop for all your visual communication needs. Sure, you can create videosbut you can also make infographics, presentations sales presentations, content for social networks, screen recordings o internal communicationsall using a single platform.


When you use one comprehensive visual communication platform for all your creative needs, you don't have to learn multiple tools or switch between multiple programs when making multimedia projects. In addition, when you use a single platform for all content creation, whether it's video, still images or animation, you can make them visually consistent through the use of templates, fonts, colors or other objects that help maintain brand consistency across all multimedia channels.

Difference 2

Limited features for multimedia authoring vs. built-in features for creating professional-quality content.

In its most basic form, a video platform will allow you to record and upload a video. It may have editing options but it is not a guarantee.

When you choose a visual communication platform over a simple video maker, you can be sure that it will have features to create your own videos, as well as, to create other types of visual content you need, such as: slideshows, gifs, memes, infographics, or animations. You will also have more extensive editing options so you can be sure that the final product will look polished and professional.

Difference 3

It does not allow collaboration between users as opposed to cooperation between teams.

Finally, most video platforms allowonly one user to create, edit and upload videos .

Visual communication platforms understand that visual content is part of a broader strategy and that many projects need multiple participants from creation to completion. By opting for a visual communication platform you can send drafts to your collaborators for feedback or even have them make edits to the project using their own user. Advanced workspace features can have shared media library capabilities, which is particularly useful for companies that need to maintain creative and brand guidelines.

Create your own videos with Powtoon

Powtoon is the one-stop solution for all your visual communication needs!

One visual communication platform meets multiple needs: Create videos , presentations, screen recordings, slideshows, infographics, images and more. Using a feature-rich platform: professionally designed templates to publish a video in minutes, or create your own videos from scratch while using photos and videos from Powtoon's library, with an extensive collection of customizable objects and cartoon characters to make your final product shine.

Ready to give it a try?

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